During the early summer of 2020, our creative team decided to create a new passion project -- based on a concept that portrayed the outlandish-looking Cybertruck being birthed on its actual home planet... Mars. We followed its journey from Mars to Earth in a fusion of epic tone and tongue-in-cheek awareness, nodding to the Starman Roadster as well as the "GOFAST" and "GIMBAL" UFO videos.

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As a project done for passion, this spot was completed in-house under a grand total of two weeks.